Over the last 10 years, I’ve gotten quite good at getting comfortable at being uncomfortable. Whether that was jumping out of an aircraft at 15000ft in to -30c air wearing just a mankini or travelling across the Atlantic to deliver a complex design workshop to a multi-billion dollar company. Given the current climate and our profession the chances are over the coming months and years ahead we are all going to have to get comfortable at being uncomfortable. As companies jostle and compete with each other on the other side of COVID-19, those that dare will come out on top. For the employees of these companies pushing your boundaries and yourself will be key, not only to your success but, the success of your company.

My single bit of advice to those who are daunted by this prospect is, it’s all in the preparation. Preparation is key, you don’t just go and throw yourself out of the aircraft without first understanding and learning about all of the risks and mentally preparing yourself for the task ahead. Take time now and learn your subject matter, reach out to colleagues for support and most importantly realise no matter how much you prepare at some point you just have to take that leap of faith and trust that parachute is going to open. It may not always go your way but, by taking that leap of faith, by knowingly making yourself uncomfortable, you will grow and improve even if you make a few mistakes along the way.